Marc Lasry - Private equity’s play in the world of sport
Lasry unpacks the explosive growth of private equity in the global sports industry—where financial returns meet passionate fandom.
From his journey as a Moroccan-born immigrant to building a $25 billion investment firm, Lasry offers a firsthand look at why sports franchises are no longer just vanity assets for billionaires, but a scalable, investable asset class ripe with opportunity.
He shares how Avenue Capital approaches sports as a structured, revenue-generating investment with tangible upside through ticketing, sponsorship, and media rights. We explore his early bets on underappreciated assets like pickleball and women’s sport, and how digitisation, fantasy, and fan engagement are reshaping the commercial landscape.
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