Technology is enabling businesses to start up at lower costs than ever before. Whether it’s renting server farms from Amazon Web Services, purchasing subscription software on a monthly plan, or hiring cheap developers from overseas, the digital age has brought a myriad of options to entrepreneurs.
However, technology can be a double-edged sword for young businesses. At the same time that more start-ups are able to launch, the entrenched network effects of companies like Amazon, Google, and Facebook, make it harder for these young companies to compete.
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