The IPO surge continues in the US, this time with cloud storage company Box deciding to go public. Both Box, and it's closest rival Dropbox, were expected to go public this year. Box is reporting 25 million users compared to an alleged 200 million users for Dropbox. Although, Box has stated its strategy is to go after specific industries such as health care, financial services, and education. Box's latest annual revenues are just under $125 million, but net losses are close to $170 million. The company aims to raise $250 million through its IPO which would value the company at more than $3 billion. Is a company that just lost $170 million worth $3 billion? Once again it's all about growth potential. I believe the opportunity for growth is there, but it's the intense competition that worries me the most.