In finance, there is a vast industry of market experts that attempt to provide guidance as to future moves in share prices. Often their predictions are based on nebulous macroeconomic factors such as concerns about rising bond yields or market attitude to risk. These factors, however, rarely have a significant impact on the inherent valuation of an individual company. Whilst sell-side analyst reports are a great source of background information on factors influencing a company, they rarely are able consistently to identify near-term structural issues that cause large share price moves.