Why did Google buy Nest

Why did Google buy Nest? Nest instantly gives the company an enormous infusion of Apple-esque magic in making great products and marketing them well (Since launching Nest have hired roughly a hundred of Apple's best engineers and marketers). Google desperately needs this, as devices - not just the software and Web sites that run on them - have become increasingly important to its business. Page and his executives have tried to do this on their own, but have mostly failed. For all of Google's success as a search engine and in search advertising, its efforts to sell consumer electronics have been disastrous. Read more: (VIEW LINK)


Livewire News brings you a wide range of financial insights with a focus on Global Macro, Fixed Income, Currencies and Commodities.

Expertise

No areas of expertise

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.