‘Narrative’ is a word we notice being used more frequently in market and investment commentary. Given how often it is repeated in this context we thought it worthwhile attempting to define it; ‘A representation of a particular company or situation in such a way as to reflect or conform to an overarching set of themes; a story.’

We suspect the growing popularity of the word reflects a current environment of heightened uncertainty. When facts are difficult to ascertain it is easy to deploy a narrative instead. Narratives are powerful because they do not need to reflect the truth. They simply need to convincingly associate an investment with an accepted theme. Successful narratives can create vivid perceptions of reality with no regard to the truth.

We think you can place stock market narratives into four broad genre which we have explained in the table below.

Profitable positions can be taken in all four genres. One can invest in the ‘Epics’, speculate in the ‘Fantasies’, strip dividends from the ‘Lullabies’ or short the ‘Horrors’. It is important to point out that a stock’s narrative can shift from one genre to another. Epics can become Horrors (for example, most traditional media companies) and sometimes what starts as more of a ‘Fantasy’ can become a reality (Cochlear, Sirtex). We believe these shifts are associated with some of the most dramatic share price moves.

Observing the recent share price performance of stocks such as Afterpay, WiseTech Global and Isignthis highlights the role narratives play in setting share prices. These companies have delivered shareholders epic returns, yet the recent volatility in their share prices occurred in the absence of any reported change in business fundamentals. We think recent frenetic market activity is explained by a battle of opposing narratives. This was particularly obvious in the cases of Afterpay and WiseTech where the publication (with fanfare) of less optimistic research provided opposing narratives.

We think the above cases highlight an interesting development in the market. There is nothing new and particularly unusual about a negative research report. The fact that the publication of an alternative point of view generated elevated volatility indicates a high dependence on the narrative over the fundamental. We conclude that in some cases share prices are so divorced from fundamentals that they are almost entirely explained by narratives.

Investors have always relied on narratives to explain and predict a company’s performance and commonly to discriminate between growth stocks vs value stocks. In the past we generally found correlations between narratives and fundamentals. For example, a company typically had to deliver earnings above expectations to sustain a premium valuation. Recently we have observed that some (already highly valued) companies have enjoyed rising share prices despite deflation of their earnings forecasts. For these companies the narrative and fundamentals appear disconnected. We believe the cases of Wisetech and Afterpay shown in the below charts displays that this lack of fundamental support ultimately creates a vulnerability.

Wisetech – Share price rose while earnings estimate fell, until the narrative was challenged

Afterpay – Share price rose while earnings estimate fell, until the narrative was challenged

There is no law which dictates that declining earnings revisions must see share prices fall however in our experience it is unusual to see a share price more than double in value while EPS forecasts are falling significantly. At best, these cases indicate investors remain confident in the narrative of longer term profitability (in spite of the woeful ability to predict short term earnings). At worst, they indicate investors aren’t even aware of the fundamentals.

Narratives are powerful and useful tools which help explain and help predict share prices and markets. Keeping an eye on them can help identify epic investments or fantastic trades however we believe narratives need to be supported by fundamentals. In this sense fundamentals can act like an alarm clock which wakes you up before a dream turns into a nightmare.

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Nathan Thomas

Good article. The issue with disruptive technology is that it can often have minimal value when looking at the financials and the value is in the potential growth. And that comes down to whether you believe the story or not.

Kylie Carnegie

Brilliant article. Scary the extent of ‘blind’, investment there is. People love a story!

James Bingham

There is more to fundamentals than very short term EPS... For example, underlying afterpay sales in the first 4 months of FY20 was greater than the whole of FY18. This analysis ignores the fact that the reasons afterpay's earnings have decreased is because they are investing in two new geographies (reducing short term profitability to drive longer term shareholder value).