Woolworths Ltd (WOW) - Bringing WOW back to retail...maintain Quant Buy ($40)published March 2013....not much has changed

Woolworths Ltd (WOW) - Bringing WOW back to retail...maintain Quant Buy ($40)published March 2013....not much has changed. We maintain the Quant BUY (since July 2012) call on WOW with Quant Target Price (QTP) $40.00 due to its dominant track record of delivering growth, earnings certainty, market share, private labels, cost reduction, innovation, reward programs, cross selling and defensive yield. Risk weighted approach would suggest to take partial profit above fair value of $35.00, but a quality market darling should trade at a premium (i.e. QTP $40.00) given global volatility and earnings uncertainties. There is even more upside when Masters starts to hit the straps in the next few years. (VIEW LINK)