A little Aussie company making waves in San Francisco
Witnessing the practical deployment of Audinate’s Dante technology within one of the world’s largest and most recognised organisations provided useful context to help frame and support our investment thesis.
I had a rare opportunity to walk-through Facebook’s headquarters in San Francisco. From the minute you walk through the door you notice the buzz of activity in a vast open plan complex more akin to a university campus than a more traditional corporate HQ. A casual dress code applied from interns to senior management, all meals were supplied for staff from on premise industrial kitchens, the hallways were lined with free beverage fridges and employees are strongly encouraged to collaborate with use of meeting and quiet rooms of all sizes scattered liberally around the building. My host explained that more flexible and engaging workplaces are essential to recruit and retain the company’s growing cohort of millennial staff and in-demand software engineers.
One of the most impressive features of the building was the c5,000 square meters of event space replete with very high-end audio visual equipment suited to a professional live entertainment venue. Of most interest was the extensive use of Audinate’s (AD8) Dante technology that facilitates the routing of audio signals across an IP network.
More flexible and engaging workplaces are essential to recruit and retain the company’s growing cohort of millennial staff and in-demand software engineers
Facebook’s many audio-visual engineers were universally positive in their assessment of Dante and its capabilities, which is good given there are approximately 5,000 channels facilitated by Dante’s audio networking capability throughout the Facebook campus. Facebook’s technicians praised Dante’s ease of use, avoidance of complex engineering and an intuitive and simple front-end, Dante Controller. Dante Controller (from a layman’s perspective) provides a convenient point-and-click matrix that enables a technician to easily connect inputs (eg a voice signal from a microphone) to desired outputs (eg a Dante enabled speaker) and save configurations as required.
Supporting Dante’s case as facebook’s audio signal networking technology of choice is its adoption by some of the world’s most respected audio-visual original equipment manufacturers including the likes of Solid State Logic (SSL), Yamaha and Shure (all of which are used extensively at Facebook).
Facebook’s event space has been designed to support multiple room configurations. This is the type of situation where Dante’s audio-over- IP technology is ideally suited as signal inputs and outputs can be easily reassigned to appropriate channels depending on the desired room configuration.
From an investors perspective, witnessing the practical deployment of Audinate’s Dante technology within one of the world’s largest and most recognised organisations provided useful context to help frame and support our investment thesis. To see how the technology supports Facebook’s professionally managed live events reinforced our belief in the quality of Audinate’s products and its ability to build a highly profitable global business over time.
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Mason has over 15 years of financial services experience with companies including Australian Ethical Investment, ING Investment Management, ABN AMRO and AMP Capital Investors. For the past 5 years, he has been focused on small and microcap companies.