Buy Hold Sell: 6 ASX stocks in the doghouse - which will bark back in FY27?
Every relationship has its ups and downs.
And every year, misunderstandings, broken promises and poor behaviour create a special list that no company wants to end up on - the Dogs of the ASX.
These are the stocks that have been punished by the market and banished to the proverbial doghouse.
This list is based on the "Dogs of the Dow" strategy, popularised by Michael O'Higgins in the early 90s - a systematic bet on mean reversion. Buy the worst performers from a large-cap index and wait for them to come back. The trick is picking which ones actually will.
Hugh Dive from Atlas Funds Management has been tracking the Dogs of the ASX since 2011. In his FY26 breakdown, he notes that last year's cohort returned 66%.
What makes this year's list unusual is the names on it. WiseTech, Xero, CSL, Pro Medicus...stocks that not long ago would have sat at the top of every quality growth manager's portfolio. Much like a bad breakup, it's not always fair or justified, and it's not always the full story.
In this episode of Buy Hold Sell, Hugh and Jason Teh from Vertium Asset Management debate four of the biggest dogs in the top 10 and share their turnaround picks.
This episode was filmed Wednesday 22nd July 2026.
Other ways to listen
Edited transcript
With me are Hugh Dive from Atlas Funds Management and Jason Teh from Vertium Asset Management. But before we dive in, a quick heads up, Livewire Live is back this September. If you'd like to find out more, you'll find a link in the description below. All right, starting with you, Hugh, you've been tracking the dogs of the ASX since 2011 and last year's cohort actually returned 59%.
Anna Dadic: 66? Okay. So this year's list looks very different to previous years. You've got Cochlear on the list, you've got Pro Medicus on the list. So when you see names like that on the list, what does that tell you?
Hugh Dive: In each year of the dogs, there's a bunch of stocks that look absolutely terrible right now in July that shoot the lights out over the next year. This year's list is a little bit different. There's only one repeat customer from last year, which is Treasury Wine Estates. Looking through the rest of it, there's a lot of really good high-quality growth names. Indeed, they probably would look like the top-performing Australian growth manager from 2022. Looking through, there are some key themes there, AI and concerns about the SaaSpocalypse, where that's going to impact a lot of these software companies' business models, notably Xero, WiseTech, REA, CAR. We don't really know the answer to that and they've all been sold down. For some of these companies, I think probably AI will be quite positive for them, sort of Xero.
But other ones we've seen, for example, with WiseTech announced in May, one of their largest customers, the Danish freight forwarder DSV announced they'd vibe coded some software in-house and they are replacing Xero as their software provider. Even though they recognised that it probably wasn't going to do as good a job as Xero, the $150 million saving was to be a good move. So there's a very uncertainty about the tech name and elsewhere in there we've got Cochlear and CSL, high P/E healthcare names that have disappointed. When you're on a P/E of 10 and you disappoint or don't quite hit the profit numbers, you don't see much share price reaction. When you're at a P/E of 30, different story.
Jason Teh: When we look at, let's say dogs, stocks that's fallen a lot, there's two questions that comes to mind: is it a temporary issue or is it a structural issue? If it's a temporary issue, I typically classify them as bath-water babies. The baby's been thrown out with the bath water, the market can't differentiate what's good quality or not, and then they become great opportunities. The question with those type of stocks is really understanding the core underlying businesses as whether that has changed or not. If it hasn't changed and is suffering a temporary problem, then it becomes a great buying opportunity.
The other type of stock is where there are pressures on its core business models. These type of stocks can tend to have three or four more earnings downgrade when the stock looks cheap. So even if a stock's on a P/E of 10 and comes up with three or four more earnings downgrades, it can still trade on a P/E of 10, but on a lower earnings number. Those are the ones I would consider value traps. Investors should obviously try to understand business and obviously avoid these type of companies, but keeping your head and understanding how temporary pressures or structural issues impact a business is how you can differentiate these two types of stocks.
Wisetech Global (ASX: WTC)
Jason Teh: (SELL) It's a definite sell. Now, the stock has de-rated a lot. Not only has it been impacted by corporate governance issues, the stock now is trading on 15 times P/E. So it does look quite interesting from a valuation multiple, but I actually think the company is under some structural issues. So, first of all, a couple of years ago they bought e2open. They made a big acquisition into a very mature business. E2open now represents about a third of their profits. And it just so happens that the competitive environment where e2open operates is actually escalating.
Its competitors are actually taking market share away from that core business that they have in the US. On top of that, Hugh touched on it earlier, the other third of the business is driven by CargoWise. One of its major customers have decided to pull back on the IT spend that's related to CargoWise. And if they can do it, why can't other large logistic players with the means, especially with AI nowadays, and with the balance sheet to actually vibe code in-house? So there's two structural issues happening with WiseTech that could put pressure on its earnings for the foreseeable future.
Hugh Dive: (SELL) Unless I wanted to be contrary to Jason, I agree with him, it's still a sell. Following Jason's points, you look at it, is something temporary or is it long-term or is it going to be fixed in six to nine months? And it's hard to see the things being fixed in six to nine months. Ongoing corporate governance keeps on sort of going on, core questions around the core business model. Many resources have probably shown WiseTech the pathway out of it, namely refresh the board, put some corporate governance constraints around the CEO, and deal with the issues. But I think there's a much harder road out of here for WiseTech, major structural issues that aren't going to be solved in six or nine months that see this company rebound very sharply.
Xero (ASX: XRO)
Anna Dadic: So from one tech giant to another, Xero. Xero dropped 68%, the second-biggest fall on the list. Unlike WiseTech, there was no governance scandal. Hugh, are you a buy, hold, or sell on Xero?Hugh Dive: (SELL) Well, when I wrote this piece for you in the first July, this was one of our buys. I looked at this as we started to do a lot of research on it thinking, "Gee, this could rebound back." Unlike WiseTech, Xero software costs very minimal, like 50, 60 bucks. People are unlikely to want to vibe code their tech software. It doesn't really cost an awful lot and the risks of getting that wrong are quite high.
Probably also beneficiary from AI in that helped matching in some of the accounting. However, early on this week it was revealed that the CEO sold every bit of stock that she owns. And when it's trading at five-year lows, even the best resource fund manager or specialist tech analyst in the world is not going to know more about that company than the CEO. Hard to bet against the CEO and knowledgeable insiders when they're selling. It's got to be a sell for us. We stopped doing work on it when we saw that piece of information.
Now, in terms of that Melio acquisition versus e2open, which I talked about earlier with Wisetech, Melio is still growing very nicely. They're not losing market share in that space. Structurally, I think they're still in a good spot. Now, they haven't hit breakeven profits yet, but they're still aiming to. So time will tell whether that can be achieved by the year 2028. That's Xero's promise. And in terms of its core products, accounting software, very hard to displace is what Hugh just mentioned just then. Very cheap. You can't vibe code your way out, especially when it's so cheap.
Jason Teh: Yeah. And of course, with such a low price point, they keep raising prices every year. Customers are unlikely to switch. A small business owner spending time to recreate the accounting software versus DSV, a larger logistics player to vibe code in-house, I think very different propositions. But by saying that, look, it's not an absolute bargain. The share price is getting cheaper, so it is becoming more valuable by the day. And I think time will have to play out to see whether I move away from hold.
CSL (ASX: CSL)
Anna Dadic: Let's move from tech to one of Australia's most iconic companies, CSL. It's now sitting at roughly the same share price it was at in 2016. Jason, is it a buy, hold, or sell for CSL?Jason Teh: (SELL) Unfortunately for long-term holders, we believe it's a sell. There are many issues facing CSL. There's three core businesses. So you got the Seqirus, which is a vaccine business. You got Vifor, which is kidney-related diseases. And then you've got the core IVIg business. The IVIg business roughly represents two-thirds of total revenue. Assume the other divisions stay as status quo because let's just focus on IVIg, you got two pressures happening in that business. And there's one word that describes why it's a sell: competition. Competition is eating away its profits. CSL, for the last few years, have done a wonderful job in selling albumin to the Chinese market. In 2025, that changed. The Chinese market approved recombinant albumin, so synthetic albumin to displace human albumin. So CSL is the largest exporter of human albumin into China and it's a big market for them.
It probably represents two-thirds of their albumin sales, that could half. And remember, I said 2025, that just started. They're ramping up production. So there is a target for the Chinese government to displace 50% of albumin sales from in-country production. Guess where CSL sales are going to go? It will disappear. Synthetic albumin is priced at a cheaper price point as well. So not only would you lose volume, you could lose in price as well. So that's albumin sales. The other one is US IVIg sales, which is the bulk of their revenue base, their last result highlighted that they had excess inventory that they had to clear. And it was very uncanny in terms of what they said because the industry volume growth is still very healthy, high single digits. CSL did not grow. One of its competitors, Grifols, grew at 15%. And they only attacked one of their products, Privigen.
Grifols has another product in phase three which they want to get approved by the FDA. If it's approved, it will attack CSL's Hizentra product in a CRDP market. CSL has 60% market share of the CRDP market. If that gets approved, it will crimp earnings again. And that's your highest margin product. So that will not play out until 2028, but something to be watchful of. And currently, we talked about the CEO selling out of, Hugh mentioned about Xero, CEO selling out of stock. Well, there is no CEO running CSL with all these competitive pressures happening. So that's why it's a sell. And you want to watch and wait and work out where the earnings bottom. And I don't think it's there yet.
Hugh Dive: (BUY) I feel very strongly differently. I think it's a buy. What we're looking at here is it's a very low bar for CSL to jump over. As Jase talked about, they've had a terrible year. The CEO retiring the day before their February results. I think if a small-cap miner from West Perth did that, you'd think it was bush league, not a top-five company in Australia. And we talked about it, too much product in the US looking to spin off Seqirus and they will keep it and then revealing that their R&D costs have got way out of control. It's currently trading very cheaply. It's on 13 times with a 3% yield. It's a very low hurdle for this to jump over.
They get an incredible CEO coming in. They guide to 5% to 6% earnings growth for next year in August. We'll see the stock start to move. We've already started to see it move in June. There's very low bars to jump over. Ultimately, what they sell is not as a non-discretionary health product, unlike, say, Cochlear, which is trading on a much higher thing. A lot of their IVIg products you need to live. We've seen vaccine rates tend to increase after a very terrible flu season last year over the northern summer. I think there's a very low bar for this to jump over and see it rip. And that's historically what it's looked for in the dogs. They've done something slightly better and after massive, massive falls, they'll come back.
Treasury Wine Estates (ASX: TWE)
Anna Dadic: Diverging opinions, for sure. Hugh, I'm going to come back to you on this next one. It's the only stock that's appeared on the dogs list two years in a row and it's Treasury Wine Estates. It suspended its dividend this year to pay down its debt. Is it a buy, hold, or sell?
Hugh Dive: (SELL) Harking back to what Jason said, when you're looking for these little recoveries, can their problems be solved relatively quickly in six or nine months? They've got too much wine. A lot of it's commodity wine and they're trying to sell similar to Endeavour trying to sell some of these commodity wineries, which is in the words of the owl, "To-who, to-who?" No one wants to buy that. You look at their balance sheet, so $2 billion of debt, $2 billion of inventory, and that's not all Penfolds Grange. There's a lot of 19 crimes and wines that have very low shelf lives so that they've run out.And then the third issue they're facing or the third issue, Chinese demand. Historically, selling Penfolds has been a very high profit margin, particularly to China. There's changing Chinese wine taste. They're drinking a lot more domestic wine and then less of it. And going to the big banquets, Xi Jinping is not encouraging people to buy bottles of Grange for the banquet and to give as gifts. That's not being sold within the six to nine months. It's a bit too hard for us. I think there's easier places to make money and the debt level is just way too high. They're in a difficult space.
Jason Teh: (HOLD) I'm a hold on TWE. I agree with some of the points that Hugh has raised in terms of debt levels because, obviously, there's another Australian company that goes overseas and overpay for an acquisition.
Hugh Dive: Lots of acquisitions.
Hugh Dive: You mean you don't like Snoop Dogg's wine?
Jason Teh: Not quite. Apart from Snoop Dogg, I'm sure he buys lots. So you're now cycling a business where it is now more exposed to Penfolds, which is what everybody wants to buy. So the expectations are actually quite low. The stock's on 14 times P/E, so you're not paying a rich multiple for it. And if they do show a hint of a turnaround, especially from such a low earnings base, then the stock would rally. Now, the reason why I'm on a hold as opposed to a buy is because I still worry about the long-term structural impact in terms of wine consumption. There's only so much Penfolds you can drink if the rest of the world is not drinking so much. So I still worry about that, so that's why I'm a hold.
GUEST PICKS
Anna Dadic: Time now for our guest picks. I've asked the guests to share a stock pick of their own from the dogs list that they think is set for a turnaround. Jason, what's your pick?CAR Group (ASX: CAR)
Jason Teh: So on that list is CAR Group. I think it's got washed out with a lot of the AI-impacted plays. Now, CAR is interesting from the point of view that it's more of a marketplace. Can vibe coding replicate it and displace it? I think it's very difficult to vibe code your way into that type of market. So put that aside, I don't think AI's going to be too much of a threat to his business, but because it's been thrown out with the bath water, it's now trading on close to 20 times P/E. Underlying growth is about 13%, 4% yield. So even if it doesn't re-rate from here, even if it stays at the same P/E, 13% growth plus 4% yield, that's close to a 20% return. Now, of course, if the business delivers, the stock could rerate further. What you're getting with CAR is pretty much a mature Australian business.It's been around for a long time here in Australia, very dominant position. It's about 50% of his earnings, but CAR today versus 10 years ago offers more growth versus where it was 10 years ago. It has Trader Interactive, which is a US RV business. They are expanding more into the boat vertical. And then you got the South American business that's growing very fast. Its last result grew at 30% per annum and also the South Korean business as well. CAR effectively, from an execution point of view, is replicating what they have done very well here in Australia into those outside geographies. In the US, they're trying to replicate the media business here that they have done very well. Here in Australia, media represents about 15% of their total revenue, in the US by 5%. Of course, the US market's very big and they can actually ratchet that up further.
They can actually capture more of that revenue share. And in the Latin American market, they have imported their depth model, higher tier, premium tier, to extract more yield out from the customer base, which is part of the reason why they're growing very fast in their market. So 20 times P/E, 4% yield with double-digit growth is a good starting base.
Amcor (ASX: AMC )
Hugh Dive: Well, my pick's a little bit just outside the top 10. A little bit more boring than Jason's. The world's largest packaging company, Amcor. Amcor's had a bit of a rough year down 15% over the past year. The market has not believed their acquisition story that they're not going to generate the synergies from the Bemis acquisition, but they've come through every quarter and they've done it. Also, the markets were concerned about the access to resin, assuming that the conflict in Iran is going to impact their ability to have resin, which goes into the packaging of pet food and dogs. But when you think about resin, they source from where they actually have to manufacture the plants, namely Europe and the US. The resin plants are there.
They pass on the resin. They've come out with quarterly numbers. They've hit those targets every time. The market still doesn't like it. In May, they came out with their March numbers where they were still going for 12% growth. It's dirt cheap trading on 12 times with a 6% yield paid quarterly, which is quite tasty. I think they'll come through. The market's very much ignored it, but I think it's a very solid basic company, not impacted by vibe coding and packaging isn't going away. Your medicines aren't going to be delivered in brown paper bags. I think it's very undervalued and very under researched. Had a rough year and the management had a lot of experience in the past in integrating businesses and they've been quite successful, but the market doesn't believe them.
4 topics
6 stocks mentioned
3 contributors mentioned