Facebook (FB) is at it again, this time with the surprising purchase of virtual-realty company Oculus VR

Facebook (FB) is at it again, this time with the surprising purchase of virtual-realty company Oculus VR. The social media giant shelled out $2 billion for Oculus, the maker of the Rift headset. Rift is a device (kind of like ski-goggles) that allows users to see and interact in a virtual-reality setting. Up until now, Oculus had been mostly focused on the video gaming market. But, with FB's resources, the sky's the limit. Keep in mind, above all else, FB is a content provider. Think of the possibilities as FB integrates Oculus into its platform - everything from virtual classrooms and chat rooms to sports competitions with friends. Essentially, FB is pushing the innovation envelope and betting the next technology frontier will be in virtual-realty. For $2 billion, it seems to me like a gamble worth taking.