Four Seasons, the hotel Chain that has 105 hotels in 43 countries has broken from the pack to formerly acknowledge the threat from Airbnb. the CEO said: “I would be naive to say that we aren’t being mindful of the Airbnb effect… It’s just another example of the speed in which the market is changing and the manner in which we need to be prepared to respond to it.” Its another interesting study in the major incumbents being caught off guard. (VIEW LINK)


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