Profit can save the planet
The profit motive is often considered negative for the planet given that we've been using resources faster than they can be replenished. But it can also work the other way. In the right hands, the desire to make money can also be a powerful mechanism to deal with problems such as climate change, plastic waste and deforestation. Innovation is bringing new developments in renewable energy and electric cars.
Robeco believes using the profit motive to effect major change is a force for good. In their opinion, only those companies that take sustainability seriously today will be making money tomorrow. This simple maxim will become even more important in the post-Covid-19 world, which means it is vital to drop any pre-conceived ideas about sustainability. Their SIX publication has been updated, while maintaining the message: profit can save the planet!