QMS Outdoor is a strategic media owner and operator, with a growing portfolio of premium and digital assets in the outdoor advertising industry across Australia, New Zealand and Indonesia. The structural shift from print media to Digital has seen unprecedented agency demand for Out-Of-Home advertising; driven by innovation, flexibility, accountability & speed to market. QMS’ portfolio is characterised by the following attributes: Situated in highly sought after locations experiencing significant vehicular and pedestrian traffic; Selected sites of premium quality; Locations cover broad audiences; Long-term contract tenure (average 13+ years) delivering sustainable revenue; and Strong growth profile through new digital development and conversion of sites to digital. QMS is set to continue to see substantial benefits from the digitisation of static billboards and the potential for improving yields across its inventory, particularly as other forms of media experience increasing levels of fragmentation or technological disruption.Their premier Digital screen on Punt Rd is the most sought after digital board in Australia. QMS is a standout within the sector. Disclosure: Baillieu Holst acted as lead manager in the IPO of QMS Research: (VIEW LINK)