Are next year’s footie games coming to your Twitter feed?

Alex Pollak

Loftus Peak

Two million people watched the game this way, compared with 48m who watched it the old fashioned way on TV (cable or network). By way of comparison, that is one quarter of the audience for the NBC nightly news, and the same as watched Saturday night college football this week. The average user spent 22 minutes watching on Twitter, compared to 25 minutes watching on TV.

So the broadcast worked.

Pittsburgh Steelers running back DeAngelo Williams (@DeAngeloRB) tweeted: "Took 5-seconds watching #TNF on [Twitter] to know this is the wave of the future." A CNN Money piece was headlined (VIEW LINK) NFL Thursday Night Football livestream on Twitter is a hit”.

This is important for Twitter, which has been struggling with how best to monetise its connected, but not growing audience of 300m people. The stock is up 5%, or a dollar this week.

That’s not the only reason it’s important though. If the Twitter NFL  numbers are deemed a success, it will further change the way people watch television, formalising the two screen thing - ie instant messaging while watching the Bachelor, or texting contestants off Masterchef.

And if Twitter decides, as appears likely, that this works - meaning it will recoup the US$10m cost for the rights, which it won by beating out Amazon and Verizon - it no doubt will turn its attention to other live tv including finance, current affairs and news – with a view to re-engineering its business model.

So should we expect that NRL and cricket in Australia are next? Nothing to announce yet, but you can guarantee it will be occupying management time at Nine, Seven and Ten already, as well as in the codes themselves.

This could be good for Twitter, and maybe even television stations (shares in Seven, Nine and TEN) but it will be best for the owners sports rights. Yes, Again.

CIO of Loftus Peak, a specialist global fund manager with a track record of successful investment in some of the world's fastest-growing listed businesses.

I would like to

Only to be used for sending genuine email enquiries to the Contributor. Livewire Markets Pty Ltd reserves its right to take any legal or other appropriate action in relation to misuse of this service.

Personal Information Collection Statement
Your personal information will be passed to the Contributor and/or its authorised service provider to assist the Contributor to contact you about your investment enquiry. They are required not to use your information for any other purpose. Our privacy policy explains how we store personal information and how you may access, correct or complain about the handling of personal information.