ASX 200 Outlook: Will stocks enjoy a Santa Claus Rally this year? The data says yes

Every investor knows markets move in cycles – but few realise that some of those cycles run on a calendar, not a business cycle. That’s seasonality: the study of recurring return patterns that surface at roughly the same time each year. Think of it as the market’s “circadian rhythm.”

Some markets wear their seasonality on their sleeve, like agriculture, whose supply and demand cycles are locked to seasonal weather patterns – but stock markets also demonstrate seasonal patterns. In many ways, stocks are impacted by events that are as regular as the seasons, such as:

• Earnings (quarterly, half-yearly, and full-year)

• Dividends (typically following the above)

• Dividend reinvestment (i.e., after dividend cheques hit bank accounts)

• Major holidays, e.g. summer holidays in the Northern Hemisphere

And if you’re going to study seasonality in Australian shares, you must use the right instrument. That means ditching any price-only index like the typical S&P ASX 200 benchmark, and using total return data that adds back the impact of dividends.

You see, each time a dividend is paid, the stock price of the company paying the dividend usually drops by the amount of the dividend – and for Aussie stocks – at least some of the attached franking credits. This naturally depresses price-only indices like the ASX 200. Given that dividends and franking credits often account for roughly half of the Australian stock market’s return, ignoring them means you're only considering half of its total return picture.

Enter the All Ordinaries Total Return Index (XAOA). It’s the index I use for all of my seasonal analysis on the Australian stock market. First, it takes into account the top five hundred ASX-listed stocks (compared to the ASX 200’s two hundred), and as it's a total return index, so it adds back dividends.

This brings us to November – a month that typically behaves well for investors, yet this year delivered a -2.5% drop in the XAOA, its weakest since 2014. Such a deviation from the norm raises the question: does a poor November tell us anything about what comes next?

More importantly, does it support or disrupt the fabled Santa Claus Rally – and more broadly, the fuller summer rally that often runs into January and February? That’s exactly what we’re going to investigate in this article. Let’s dive in!

‘Tis the Season to be optimistic…

Let’s start by investigating the monthly returns of the XAOA over various lookback windows. I use 5- and 10-year windows to capture shorter term seasonal trends, and 20-, 30-, and 40-year windows to capture longer term ones.

• Shorter term lookback windows

  • Pro – more sensitive to changes in seasonal trends

  • Con – small sample size risks early or erroneous conclusions

• Longer term lookback windows

  • Pro – more data, so more likely to be statistically relevant

  • Con – can be slower in picking up changes in seasonal trends

Each chart uses the same scale so you can compare them visually on a like-for-like basis. As you scroll through them, keep an eye out for the seasonal patterns in Australian shares that consistently show up across the different timeframes:

• April, July and December are typically the strongest months

• May-June and September are typically the weakest months

• July-August and November-January are typically the strongest windows of the year

Immediately, these classic markets colloquialisms begin to emerge:

“Sell in May and go away” – reflecting typical May-June weakness.

“Santa Claus Rally” – reflecting typical strength in the lead up to Christmas, which often continues into January (i.e., the "summer rally").

“September Swoon” – reflecting the general tendency of markets to dip in September (September is the only month of the year to show a negative average return over all lookback windows).

Let’s look at monthly returns through a slightly different lens – reliability. The charts below show how often each month delivered a positive return over the lookback period, e.g. a reliability of 50% indicates an equal number of winning and losing months.

The reliability data further reinforces the return data. We can see that:

• July is arguably the most reliable month of the year (i.e., its average reliability over the lookback windows is 85.7%), followed by April (72% average reliability), August (70.3% average reliability) and December (65.5% average reliability).

• September is the least reliable month of the year / most reliable month of the year for falls (42.7% average reliability).

• Other less reliable months include November (61.1% average reliability) and March (61.7% average reliability – “Beware the ides of March!”)

Does this November’s slip spoil Santa’s rally?

Statistically, this November’s -2.51% performance wasn’t a collapse – just unusually soft. At 0.8 standard deviations below the long-run mean of +0.68%, it clears the “bad month” bar without getting anywhere near the “rare event” threshold.

But does a bad November tend to impact December’s performance, and more broadly, the New Year rally into January? Let's check the average and median December returns over the various lookback windows based on whether November was an up ⬆️ or down ⬇️ month:

Seasonal data suggests the Santa Claus Rally doesn’t depend on November giving it a head start.

There is a very modest diminishment in median December performance if November is a down month over the longest lookback window. This is also reflected in the 30-year (⬆️ November +2.54% vs ⬇️ November +1.42%) and 20-year samples (⬆️ November +3.04% vs ⬇️ November +0.92%).

But before you get too pessimistic about this month’s prospects, consider that more recently, the pattern has flipped. Over the last 5- and 10-years, December has actually been stronger after a down November, with median returns of +2.65% and +2.67% respectively – comparing favourably with +1.75% and -0.55% after up Novembers.

In other words, some of the best December rallies of the past decade have come precisely when the market looked tired, frustrated, or pessimistic.

What about a happy New Year?

The Santa Claus Rally seems intact – regardless of whether November was up or down. But what if December’s typical strength hides underlying issues that began in November – weakness simmering under the surface of December’s revelry and ready to re-emerge in January as Santa’s sleigh fades into the distant north?

When you splice the data of whether November was up or down with January's performance, a clear pattern in the new year emerges – not one that kills the Santa + New Year Rally entirely, but one that does dampen its impact. 

Let’s exclude the 5-year window, which contains only one down-January sample. Over the last 10 years (4 samples), 20-years (8 samples), 30-years (11 samples), and 40-years (15 samples), the pattern is clear: January turns negative after a down November in every timeframe, posting median returns of -5.38%, -2.76%, -1.71%, and -0.30% respectively.

This article first appeared on Market Index on Wednesday 3 December, 2025.