In the coming weeks, we will introduce the giants of the internet. While interesting in their own right, these disruptors will frame many industries beyond their current influence In a close battle with Amazon for the world’s most disruptive company, Google have ventured far beyond their initial success. Superseding Yahoo with a more advanced search engine, the company set on its mission to organise the world’s information and make it universally accessible and useful. As with Facebook, Google needed to transition its search engine from desktop to mobile. Their business model was under threat from two distinct areas. View the full article below for our view on Alphabet.