Seven things you need to know about children's media usage

Roger Montgomery

Montgomery Investment Management

One of the topics we discuss at length internally is the changing behaviours of different generations. Put simply, younger generations are behaving very differently than older generations did when they were the same age: whether it’s the age they get married, the types of clothes they wear or the types of food they eat. And younger generations’ use and adoption of technology is perhaps the greatest area of difference relative to older generations. Last week Andreessen Horowitz’s Benedict Evans flagged a new report by Ofcom (an independent regulator and competition authority for the UK communications industries) called Children and parents: media use and attitudes report. It examines children’s media use and discovers some interesting emerging trends that could have profound implications for companies in the media space. Our top seven observations are as follows: 1. By about the age of 12, children much prefer their mobile phone to the TV as the device they could not live without. (Interestingly, this preference is materially stronger for girls than boys). READ THE FULL ARTICLE HERE: (VIEW LINK)

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Roger Montgomery
Founder and Chairman
Montgomery Investment Management

Roger Montgomery founded Montgomery Investment Management in 2010. Roger has more than three decades of experience in investing, financial markets and analysis. Roger also authored the best-selling investment book,

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