Charles Leyland, Managing Director of Leyland Private Wealth Management, doesn’t usually participate in IPOs; “99% percent of the time, at some stage you can buy the same business cheaper on the market.” However, there is one recent listing that caught his attention for having both value and upside - Ive Group. Ive Group operates in various areas of print marketing, including point of sale and direct mail marketing. “Given the demise of newspapers, advertisers are saying ‘where can we get exposure?’ If you want to get a piece of paper in front of someone’s eyes, in the old days you would just put an insert in a newspaper. The only way now to get a piece of paper in front of someone’s eyes is letterbox delivery. We see this as a way that businesses will perhaps move to look for something different in marketing.” Find out more in the video below.
Livewire Exclusive brings you exclusive content from a wide range of leading fund managers and investment professionals.